Google Ads Management

Engage with customers actively looking for your service!

Google Ads Services

Google Ads (formerly Google AdWords) is the most popular option for running paid search marketing ads, and that makes a lot of sense. It’s estimated that Google holds 92.4% of the global search engine market, which means that the large majority of your customers will be using Google to search for new products and services.

Want to know how much you should spend on Google Ads?

Download our FREE Google Ads budget calculator

Google Ads- You Have Full Control

When we speak to new clients about their current Google Ad accounts, we so often come across the scenario where the business does not in fact own, or even have access to, their account. Most often when we come across this, we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account.

We believe in transparency, delivering value, and that the client should own their own account and data. 

Here are some of the reasons why you, as the client, should always “own” your Google Ads account:

The history in your account is tremendously valuable.

The years or months you invested in advertising can provide key metrics about your account that are very valuable. These metrics can provide insights to optimizations, and negative keywords can significantly reduce your CPL or boost your ROI. If you don’t have this data, you’re starting at a disadvantage.

You’ll spend more money on the same ads if you have to start from scratch with a new account.

Google favors history. Older accounts have keywords and ads that have built up quality-score over time. Quality-score is a relevancy metric defined by Google on a scale from 1-10, the higher the better. With higher quality-scores, you are often paying less for clicks to your ads than competitors with low quality-scores.

If you don’t own your account, your agency can do whatever they want with your Campaigns, including using them for a competitor.

We’ve seen this tactic employed by a few of the larger “agencies” that work with small businesses. They will “own” their client’s Google Ads account or run ads within the agencies’ Google Ads account. If the client disengages, they will simply find a new client in the same industry and duplicate their former client’s campaigns for the new company.

Transparency and Reports

If you have access to your account, you will have the ability to view the data directly in your Google Ads account and Google Analytics at any given time and not just through the marketing agency dashboard or reporting tool which can sometimes hide valuable information. 

Our Google Ads Management

1. Google Ads campaign audit. (if you’re already advertising)

2. Keyword and competitor research to identify the most effective keyword, ad, and landing page strategies in your market.

3. Ad targeting including Google Search, device targeting, retargeting, Google Display Network

4. Ad copywriting optimization  including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads

5. Landing page review& optimization including custom landing page development if needed and monthly landing page optimization

6. Conversion tracking including call tracking, website form tracking and other conversions based on goal set.

7. 1-on-1 Google Ads Consulting session to discuss your campaigns and strategy moving forward

8. Monthly reporting and analysis via phone and email with a dedicated expert Google Ads consultant


Another added bonus of Google Ads? You’re probably trying to optimize your website organically for similar keywords. Running a Google Ads campaign can complement an SEO strategy beautifully, driving qualified traffic to your website and helping with overall search presence

4 Reasons to Invest in Google Ads

Get Results Fast

Google Ads will get your business on Google’s first page in days, not months.

Laser Targeting

Target your ideal prospects by location, age, gender, income, and time of day.

Be the #1 Business

When your business is at the top of Google’s results, then you’re also at the top of prospects’ minds.

Increase sales

People searching for your services are very likely to purchase.