Google Ads Audit
Accelerate Ad Conversions With an in-depth PPC Audit
Google Ads Audit & Consoultation
9 Marketing provides affordable Google Ads audits for small business owners, marketing managers, and consultants. We’ll conduct an in-depth audit of your Google Ads campaigns to identify areas to improve. Plus, we’ll schedule a Google Ads Consulting session, so you can get all of your questions answered by an expert AdWords consultant. As a result, you’ll come away with a clear action plan to improve the performance of your advertising campaigns.
Here’s What’s Included in the Google Ads Audit
Google Ads Success Factor | Question We Answer In Our Audit |
|---|---|
Keyword Review | |
| Keyword Intent | Are you targeting buying-intent or research-intent keywords? |
| Missing Keywords | Are you missing any obvious keywords to target? |
| Duplicate Keywords | Are there any keywords repeated in multiple Ad Groups? |
| Ad Group Organization | Are the keywords grouped into Ad Groups of similar phrases? |
| Keyword Match Types | Are the keywords Broad Match, Phrase, or Exact? |
| Irrelevant Search Terms | Are there any irrelevant phrases in the Search Terms report? |
| Negative Keyword List | Are there enough negative keywords? |
Ad Review | |
| Ad Relevance | Are the ads 100% relevant for all the keywords in the Ad Group? |
| Compelling Offer | Do the ads include a compelling offer? |
| Call-to-Action | Do the ads include a call to action? |
| Benefit-Focused Copy | Is the ad copy benefit-focused or feature-focused? |
| A/B Split Testing | Are there multiple ads A/B split testing in each Ad Group? |
Ad Extension Review | |
| Call Extension | Are Call extensions set up? |
| Location Extension | Are Location extensions set up? |
| Sitelink Extension | Are Sitelink extensions set up? |
| Callout Extension | Are Callout extensions set up? |
| Structured Snippet Extension | Are Structured Snippet extensions set up? |
Landing Page Review | |
| Dedicated Ad Landing Page | Are there dedicated landing pages for the ads |
| Congruent Copy | Is the landing page 100% relevant for the keywords and ads? |
| Compelling Offer | Is there a compelling offer on the landing page? |
| Call-To-Action | Is there a strong call to action (above the fold)? |
| Benefit-Focused Copy | Are benefits listed on the landing page? |
| Testimonials | Are testimonials listed on the landing page? |
| Business Credibility Logos | Are business credibility logos listed on the landing page? |
Targeting Review | |
| Search vs Display | Are there separate Search vs. Display campaigns? |
| Device Targeting | Are the ads targeting mobile traffic with a mobile landing page? |
| Remarketing | Are remarketing audiences set up in the campaigns? |
Conversion Tracking Review | |
| Webform Tracking | Is webform conversion tracking setup? |
| Website Call Tracking | Is website call conversion tracking setup? |
| Ad Call Tracking | Is ad call conversion tracking setup? |
| Offline Tracking | Is offline GCLID and/or call import conversion tracking setup? |
How it works
Order your in-depth Google Ads Audit and Consultation. After you complete the purchase, we will follow up via email to collect more information and to schedule the consultation call within 2 weeks from when you sign up.